Leading regional brands in biscuits and confectionery.
Our Food division harnesses long-standing tradition and regional leadership to deliver beloved brands.
Within our Food division, we bring together some of the most beloved confectionery brands in Southeast Europe. Jaffa Crvenka, Banini, and Kraš each combine tradition, quality, and consumer trust — delivering products that are part of everyday life across generations.
Our food brands
Founded in Crvenka, Serbia in 1975,
Jaffa Crvenka is one of the West
Balkans’ largest confectionery
manufacturers, best known for its iconic
Jaffa Cakes. Since joining Kappa Star
Group in 2004, Jaffa has expanded into
over 30 markets with a portfolio of high-
quality biscuits, cakes, and snacks produced
to the highest international standards.
Established in Kikinda in 1985,
Banini is recognized for its “homemade-style” biscuit
brands like Noblice and Domaćica, as well as salty snack
brand Trik. It became part of Kappa Star Group in 2017,
enabling further investment in technology and production
capacity to meet growing regional demand.
Further divison development
As part of its long-term growth strategy in confectionery, Kappa Star Group acquired a 33% minority stake in Kraš in 2020.
Founded in Zagreb in 1911, Kraš is a regional leader in the production of chocolate, biscuits, and confectionery.
